How did Snoop Dogg get picked for the Olympics?

Snoop Dogg Gallops Into the Olympics

When it comes to unexpected Olympic moments, Snoop Dogg riding into the spotlight might just top the list. The legendary rapper, now 52, wasn’t competing in Paris—but he’s definitely part of the Games’ most talked-about figures this year. Thanks to a viral moment from Tokyo 2020, Snoop has officially become NBC’s special correspondent for the 2024 Olympics.

It all started back in 2021, during the Tokyo Games, when Snoop took to social media to comment on a dressage event. Watching a horse move with rhythmic precision, he joked that the animal was “crip walking”—a reference to the iconic West Coast dance style. The clip exploded online, blending humor, pop culture, and equestrian grace in a way only Snoop could pull off. What was meant as a lighthearted tweet quickly became a meme, catching the attention of NBC executives.

Fast forward to 2024, and that single moment has turned into a full-blown media role. Snoop Dogg is now bringing his signature laid-back charisma to NBC’s Olympic coverage, offering commentary that’s as entertaining as it is insightful. From track and field to breaking—yes, breaking, the new Olympic sport—Snoop’s presence bridges generations and cultures, making the Games feel more accessible to a broader, younger audience.

His involvement isn’t just about ratings or novelty. It’s a nod to how the Olympics are evolving—embracing internet culture, humor, and authenticity. Snoop’s lens on the Games adds a fresh, human touch, reminding us that elite sport and pop culture aren’t so far apart after all.

So while he’s not winning medals, Snoop Dogg is definitely winning moments. And honestly? We wouldn’t want it any other way.