How many million views in one day?

“Butter” Melts Records with Over 108 Million Views in 24 Hours

When BTS dropped their sleek, summery hit “Butter” on May 21, 2021, no one expected just how quickly it would dominate the digital world. Within a single day, the track skyrocketed to an incredible 108.2 million views on YouTube—shattering records and proving once again why the group stands at the pinnacle of global pop culture.

This wasn’t their first viral milestone. Just months earlier, their disco-pop smash “Dynamite” had set the bar high with 101.1 million views in 24 hours, becoming the first video by a Korean act to breach the 100-million mark so quickly. But “Butter” didn’t just clear that bar—it glided past it with the effortless charm fans have come to expect from the septet.

The music video, packed with crisp choreography, vibrant visuals, and a playful confidence, resonated instantly across continents. From perfectly synced dance breaks to cheeky winks at the camera, “Butter” delivered pure, addictive energy—no wonder it spread like wildfire.

Behind the numbers lies a deeper story: a testament to a dedicated global fandom, strategic digital reach, and the group’s unmatched ability to command attention. While records come and go, BTS’s cultural impact remains sticky—just like the song’s name suggests.