How much did Lion pay for Four Pillars?

Lion Acquires Full Ownership of Four Pillars in $50 Million Deal

In a move that cements its foothold in Australia’s booming premium spirits market, Lion has taken full control of Four Pillars, the highly regarded Australian gin distiller. The beverage giant—known for iconic brands like XXXX, Tooheys, Furphy, and Little Creatures—already owned half of the business and has now acquired the remaining 50 per cent stake.

While Lion hasn’t officially disclosed the exact figure, industry sources indicate the purchase price was around $50 million. This acquisition, confirmed in early July 2023, reflects the growing value of homegrown craft brands in a competitive alcoholic drinks landscape. Four Pillars, based in the Yarra Valley, has built a strong reputation for its high-quality, small-batch gins, becoming a flagship name in Australia’s craft spirits revolution.

Lion, a subsidiary of the Japanese conglomerate Kirin, has been strategically investing in premium beverage segments beyond traditional beer. Owning Four Pillars outright allows Lion greater flexibility to expand the brand both domestically and internationally. The company has already leveraged its distribution network to bring Four Pillars’ products to a wider audience, including export markets.

“This isn’t just about gin,” a Lion spokesperson noted off the record. “It’s about backing a brand with authenticity, craftsmanship, and real momentum.” The move signals a broader trend in the industry: global beverage giants doubling down on local, artisanal success stories.

For fans of Four Pillars, the transition is expected to be seamless, with the distillery maintaining its independent production ethos. As one distiller put it, “The stills aren’t changing—just the paperwork.” With full ownership, Lion is betting big that premium Australian spirits can stand shoulder-to-shoulder with the world’s best.