How to tell a knock off?

How to Spot a Knock-Off: Start with the Packaging

When shopping for branded goods, spotting a counterfeit isn’t always about scrutinizing the product itself—often, the first clue is right in front of you: the packaging. Experts agree that the outer box, wrapping, and seals can tell you everything you need to know before you even see the item.

Authentic products usually come in high-quality packaging with precise printing, consistent branding, and secure seals. If the box looks flimsy, the colors are off, or the font appears slightly distorted, that’s a red flag. Pay close attention to the shrink wrap—if it’s wrinkled, poorly applied, or leaves residue, it could mean the product was opened and resealed. Likewise, missing safety seals or broken tamper-proof stickers are strong indicators of a fake.

Another common tell is the absence of an original box. Some sellers may claim the item is "new in open box" or "factory sealed without packaging," but reputable retailers rarely sell premium products without their original containers. If the packaging looks like it was slapped together haphazardly, trust your gut. Genuine brands invest heavily in presentation—counterfeiters don’t.

Of course, packaging alone isn’t the only factor, but it’s the fastest way to separate the real from the fake. A legitimate product should arrive in a way that feels professional and intact. If anything seems off—the texture, spelling errors, missing labels—don’t dismiss it. When in doubt, walk away. The savings of a knock-off aren’t worth the risk of getting a defective or potentially unsafe product.