Is 40 domain authority good?

Is 40 Domain Authority Good?

Yes, a Domain Authority (DA) of 40 is considered very good. Developed by Moz, DA is a metric that predicts how well a website will rank on search engine result pages, with scores ranging from 1 to 100. A site with a DA of 40 typically sits in the upper tier of most websites online.

What does a DA of 40 mean? It suggests your website has earned credible backlinks from other authoritative domains. These high-quality links are a strong signal to search engines that your content is trustworthy and relevant. At this level, your site begins to compete effectively for more competitive keywords, including national search terms that smaller sites usually can’t rank for.

Reaching this score isn’t easy. It usually reflects consistent efforts in content creation, on-page SEO, and strategic link-building over time. However, as you approach the 40 mark, each additional point becomes harder to gain. The gap between 40 and higher tiers—like 50 or 60—can take significantly more time and resources to close, simply because you're competing with well-established brands and media outlets.

Still, don’t fixate too much on the number. DA is just one indicator, and it’s not a direct Google ranking factor. What matters more is the quality of your traffic, user engagement, and actual rankings. But if you’re at 40, you’re clearly on the right track. Keep earning authoritative links and creating value-driven content, and you’ll continue to climb—even if slowly.