Is Kylie Jenner Still a Billionaire?

For a brief moment in 2019, Kylie Jenner was crowned the youngest self-made billionaire by Forbes, thanks to the explosive success of Kylie Cosmetics. The brand, launched in 2015 with little more than a viral lip kit, quickly became a cultural phenomenon, fueled by her massive social media presence and savvy marketing.

At its peak, the company reportedly pulled in hundreds of millions in revenue, with November 2016 marking a major sales high just one year after launch. By 2020, Forbes estimated the company's value at nearly $900 million, solidifying Jenner’s status as a business force in the beauty industry.

However, things have shifted. In 2023, she sold a majority stake in Kylie Cosmetics to beauty giant Coty Inc., a move that signaled a strategic pivot rather than a decline. While she no longer claims the billionaire title in the same way, her net worth remains substantial—well into the hundreds of millions—thanks to ongoing royalties, brand partnerships, and her influence across fashion and media.

So, is she still a billionaire? Not officially—not by today’s updated valuations. But her impact on the beauty industry and the rise of celebrity-led brands is undeniable. From a viral lip kit to a global brand, Kylie Jenner redefined what it means to build an empire in the digital age.

See also

In-depth articles

Related topics