Is Lamborghini 100% owned by VW?

Who Really Owns Lamborghini?

When you see a Lamborghini roar down the road, it’s hard not to think of Italy—its bold design, thunderous engine, and unmistakable presence. But behind the Italian flair lies a surprising corporate connection. While Lamborghini remains proudly Italian in origin and identity, its ownership is now firmly under German control.

Yes, Lamborghini is 100% owned by Volkswagen Group—but not directly. The luxury automaker operates under the umbrella of Audi, which is itself a subsidiary of Volkswagen. The acquisition didn’t happen overnight. After a series of ownership changes in the late 20th century, Audi—already part of the VW empire—purchased Lamborghini in 1998. Since then, the brand has benefited from Volkswagen’s engineering resources and financial stability, while maintaining its own design language and brand prestige.

Headquartered in Sant'Agata Bolognese, Lamborghini continues to produce handcrafted supercars like the Huracán and the Aventador, as well as the wildly successful Urus SUV. Despite the German ownership, the soul of Lamborghini remains deeply rooted in Italian passion and performance. Engineers and designers still work on Italian soil, ensuring each vehicle carries the spirit of its heritage.

Volkswagen’s ownership has actually helped Lamborghini thrive, enabling investments in new technologies and expanding product lines without diluting the brand’s exclusivity. The Urus, for example, brought Lamborghini into the high-performance SUV market, broadening its global appeal.

So, while the badge says Italy, the balance sheet tells a different story. Yet, in practice, Lamborghini still feels distinctly Italian—loud, proud, and unapologetically fast. The Volkswagen Group may hold the keys, but the heart of the brand still beats in the rolling hills of Emilia-Romagna.