Is Messi suing prime?

Messi's Más+ and Prime Settle Legal Dispute

In early 2024, a legal battle erupted between Más+ by Messi, the digital content platform launched by Lionel Messi, and Prime, the popular beverage brand backed by influencers Logan Paul and KSI. The conflict began when Más+ filed a lawsuit accusing Prime of engaging in "anticompetitive" practices, allegedly attempting to stifle emerging competitors in the digital and wellness space.

Not backing down, Prime swiftly countersued, asserting trademark infringement claims. They argued that the name and branding of Más+ could confuse consumers, especially given the growing number of celebrity-backed products in crowded marketplaces. The back-and-forth legal drama drew attention not just for the high-profile names involved, but for what it revealed about the increasingly competitive landscape of influencer-driven brands.

However, after nearly two years of legal maneuvering, both parties have reached what has been described as a "mutually agreeable resolution." While the specific terms of the settlement remain confidential, a report by FOS on January 8, 2026 confirmed that all claims have been dropped, bringing the dispute to a quiet close.

Interestingly, the resolution doesn’t involve either side admitting fault. Instead, it reflects a strategic decision to avoid prolonged litigation and focus on growth. Messi’s Más+ continues expanding its reach in fitness and lifestyle content, while Prime maintains its dominance in the beverage market with new product lines and global distribution.

This case underscores how even the most powerful brands—fueled by star power and viral marketing—are not immune to legal friction. Yet, in this instance, diplomacy won out over courtroom drama, leaving both brands free to compete—fairly and fiercely—on the market stage.