Is Sephora still French?

Is Sephora Still French?

Yes, Sephora is still French — at least in origin and spirit. Founded in Limoges, France, in 1969, the name “Sephora” was inspired by the biblical figure Zipporah, Moses’ wife, symbolizing beauty and wisdom. The brand quickly became a pioneer in the beauty retail world, known for its bold concept: letting customers try before they buy. That hands-on approach revolutionized how people shopped for makeup, skincare, and fragrance.

Sephora SA remains headquartered in Paris, and its French roots are still visible in its minimalist store design and curated product selection. However, since 1997, it has been a wholly owned subsidiary of LVMH (Moët Hennessy Louis Vuitton), the French luxury conglomerate. While LVMH’s ownership has helped Sephora expand globally — with stores across Europe, the Americas, Asia, and the Middle East — the brand has managed to maintain its distinctive identity.

Today, Sephora offers nearly 340 beauty brands, from high-end luxury labels to indie darlings, all under one roof. Its in-house line, Sephora Collection, has gained a loyal following for delivering quality and creativity at accessible prices. Whether online or in-store, the experience still feels rooted in French elegance — sleek, sophisticated, and customer-focused.

So while Sephora now operates as a truly global brand, its DNA remains undeniably French. From its origin story to its curated curation philosophy, it carries the essence of French beauty culture — innovation wrapped in simplicity. Even as it evolves, that core identity continues to shine through.