Is the Adidas on Shein real?

Is the Adidas on Shein Real? Here's What You Need to Know

Shoppers scrolling through Shein might do a double-take when they spot items bearing the iconic Adidas logo—often at prices that seem too good to be true. But a growing wave of counterfeit branded products on the fast-fashion giant’s platform has raised serious concerns. Despite the presence of listings claiming to offer Adidas gear, the brand itself has made one thing clear: it does not authorize or sell through Shein.

As Shein expands its marketplace model—allowing third-party sellers to list products—luxury and sportswear brands are sounding the alarm. Adidas recently issued a public statement confirming that any Adidas-branded items found on Shein are unauthorized. This includes everything from classic three-stripe tracksuits to popular sneaker styles, many of which bear a striking resemblance to genuine products but fall short in quality and legitimacy.

The issue isn’t limited to Adidas. Rival sportswear brand Puma has also expressed concern, with company representatives hinting at possible legal action against unauthorized sellers on Shein. Counterfeit goods not only mislead consumers but also pose risks in terms of safety, durability, and ethical production standards.

For savvy shoppers, the message is straightforward: if it’s not sold through an official Adidas retailer or the brand’s own website, it’s likely not authentic. While the temptation of a bargain is real, especially with high-end branding, the reality is that genuine Adidas products won’t appear on platforms like Shein. And as regulations tighten and brands fight back, the days of stumbling upon a “deal” on counterfeit gear may be numbered.

Bottom line? That Adidas item on Shein probably isn’t real—and supporting such sales only fuels a larger problem in the fashion industry.