Short answer
Norway, Denmark, Ireland, Russia and the United Kingdom have the lowest reported levels of narcissism. These countries score low on measures of self‑boast and admiration.
Key points
- Norway and Denmark rank lowest in narcissistic admiration
- Ireland, Russia and the UK also show low scores
- Cultural norms like the Law of Jante promote modesty
In global surveys, Norway, Denmark, Ireland, Russia and the United Kingdom consistently rank as the countries with the least narcissistic traits. Researchers measure this through self‑boast and admiration scores, which reflect how often people brag or seek praise.
How culture shapes narcissism
Societies that emphasize collective well‑being and modesty tend to report lower narcissism. The Law of Jante, for example, discourages individual bragging and promotes equality. This cultural backdrop helps keep self‑promotion in check.
High‑narcissism contrasts
Countries with higher narcissistic scores often face intense competition or rapid development, where standing out can be a survival strategy. Examples include Nigeria, Iraq, China, Nepal and Turkey, where confidence and self‑promotion are more common.
Frequently asked questions
What does low narcissism mean for a society?
It indicates a preference for modesty and collective values rather than a lack of self‑worth. People still value themselves but choose to express it quietly.
Can a country’s rank change over time?
Yes, cultural shifts, economic changes and policy can influence how people behave, potentially altering narcissism levels over time.
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