What is a good DA score?

What Is a Good DA Score?

When it comes to measuring a website's authority, Domain Authority (DA) is one of the most widely used metrics. Developed by Moz, DA predicts how well a site might rank on search engines—on a scale from 1 to 100. But what actually counts as a “good” score?

Scores between 1 and 20 are typical for brand-new websites or those with little to no backlink profile. It's normal for small blogs or local business sites just starting out to fall in this range. Don't be discouraged—every site begins somewhere.

As sites grow and earn quality backlinks, their DA usually climbs into the 20 to 40 range. This often reflects a steady content strategy and some industry visibility. While not dominant, these sites are gaining traction and starting to compete in organic search results.

Established websites—like regional news outlets, mid-sized companies, or niche industry leaders—often have DA scores between 40 and 60. At this level, consistent content, strong on-page SEO, and a solid backlink network are usually in place. It's a solid benchmark for businesses aiming to build credibility online.

Once a site breaks the 60+ mark, you're typically looking at well-known brands or major publishers. Think of large media companies, e-commerce giants, or established institutions. Reaching this level requires years of sustained effort, authoritative content, and high-quality inbound links.

It's important to remember that DA is a comparative metric. A "good" score depends on your industry and competition. In some niches, a DA of 35 can rank well; in others, you might need 70+. Focus on steady improvement rather than chasing a magic number. Authority isn't built overnight—but every point up is progress.