What is the Bezos 70% rule?

The Power of the 70% Rule

Stress often creeps in when we feel like we don't have all the answers. To combat that, Jeff Bezos popularized a simple yet game-changing guideline known as the 70% rule.

Instead of grinding yourself down trying to gather every single data point before making a move, you should aim to pull the trigger once you have about 70% of the information you think you need.

Waiting until you've hit 90% or higher usually means you're moving way too slowly in a fast-paced world. More importantly, holding out for absolute certainty rarely guarantees success—it mostly just piles on unnecessary stress and burnout. Trust your instincts, embrace a bit of uncertainty, and keep things moving.