What is the most mispronounced brand?

The Most Commonly Mispronounced Brands (And How to Say Them Right)

It’s easy to mispronounce a brand name—especially when it originates from another language. Take Porsche, for instance. Most of us have said “Porsh” at some point, maybe even “Porsche 911” with an anglicized twist. But the correct way? It's “Porsh-aa,” with a soft “sh” and a distinct German flair. The name comes from Ferdinand Porsche, the brand’s founder, and staying true to its roots matters.

Then there’s Nike. You’ve probably heard “Nye-kee” in gyms and classrooms, but the brand is actually pronounced “Nigh-key,” named after the Greek goddess of victory, Nike (Νίκη). It’s a small detail, but one that honors its mythological inspiration.

Luxury fashion houses often trip people up too. Hermès, the French label known for silk scarves and handbags, is not “Her-mez” as many assume. The correct pronunciation is “Air-mez,” with a silent ‘H’ and a soft ‘s’—a nod to its Parisian heritage. Similarly, Louis Vuitton isn’t “Lewis Vuitton” or “Louie Vee-ton.” It’s “Loo-ee We-tahn,” smooth and French, just as it should be.

Why does pronunciation matter? It’s not about sounding fancy—it’s about respect. These brands carry history, culture, and identity in their names. Getting them right connects us more authentically to the stories behind the logos. So next time you're chatting about your favorite designer bag or dream car, take a breath and say it the way it was meant to be: Porsh-aa, Nigh-key, Air-mez. You might just surprise yourself—and impress a few others along the way.