What owns MLP?

Who Owns My Little Pony?

My Little Pony, affectionately known as MLP, is owned and produced by Hasbro, the American toy and entertainment giant. Originally launched in the early 1980s, the franchise began as a line of colorful pony toys with magical designs and distinct symbols—each pony uniquely charming, often aimed at young children, particularly girls.

Over the decades, MLP evolved from simple playthings into a full-fledged media phenomenon. Hasbro didn’t just stop at toys—they expanded the brand into animated television series, movies, comics, and even stage productions. The most notable revival came in 2010 with My Little Pony: Friendship is Magic, a cartoon that unexpectedly attracted a passionate adult fanbase known as "bronies." This cult following helped propel the franchise into internet culture, making it a lasting presence beyond its original demographic.

While the look and storytelling have evolved—now including modern reboots like My Little Pony: A New Generation—the core of the brand remains rooted in themes of friendship, diversity, and kindness. Hasbro continues to manage the intellectual property, overseeing everything from merchandise to digital content and partnerships.

So whether you're reminiscing about the pastel ponies of your childhood or discovering the vibrant world of Equestria for the first time, one thing is clear: Hasbro is the force behind the magic. MLP isn’t just a toy—it’s a cultural touchstone that has galloped steadily through generations.