Who is the richest female athlete in the world?

Meet the World's Highest-Paid Female Athlete in 2025

For the first time, a young tennis star has claimed the top spot on Forbes' annual list of the highest-paid female athletes: Coco Gauff. At just 20 years old, the American sensation earned an estimated $33 million over the past year, securing her place not just as a rising force on the court, but as a dominant name in sports business.

What sets Gauff apart isn’t just her powerful baseline game or her Grand Slam title—it’s her booming appeal off the court. A significant chunk of her earnings comes from endorsements, with major partnerships from brands like Nike, Rolex, and Head. Her marketability, confidence, and connection with a new generation of fans have made her one of the most sought-after faces in global sports.

She isn’t alone at the top. Right behind her is Belarusian tennis powerhouse Aryna Sabalenka, who pulled in $30 million, fueled by strong performances and consistent tour success. Holding third place is Polish star Iga Świątek, with $25.1 million, thanks to a mix of prize money and high-profile sponsorships, including deals with Nike and Porsche.

What these figures highlight is the growing financial momentum behind women’s sports—especially tennis, where stars are increasingly becoming global icons. Gauff’s rise to the top isn’t just about prize money; it’s about cultural relevance, visibility, and the ability to inspire beyond the baseline.

As the lines between athletic excellence and brand influence continue to blur, Gauff’s ascent signals a new era—one where young athletes aren’t just competing for trophies, but reshaping the economics of women’s sports. Tennis, it seems, is leading the charge.