Who owns Pontiac now?

Who Owns Pontiac Today?

Even though you won’t find any new Pontiac models on dealer lots, the name still carries weight for many American car enthusiasts. Pontiac, once a symbol of performance and youthful energy, was a division of General Motors (GM) from its inception in 913 until its discontinuation in 2010. And despite the brand’s retirement, GM has never let go of its legacy.

So, who owns Pontiac now? The answer hasn’t changed: General Motors still holds the rights to the Pontiac name, logo, and all associated trademarks. While there have been occasional rumors of a revival—especially with the resurgence of interest in retro and performance brands—GM has kept the name dormant rather than reviving it.

Pontiac carved out its place in automotive history with bold styling and powerful engines, especially during the muscle car era. Models like the GTO, Firebird, and Trans Am became cultural icons. Even today, classic Pontiacs remain popular in the collector car market, a testament to their lasting appeal.

While GM has focused its efforts on other brands—especially in the shift toward electric vehicles—Pontiac remains under its wing, technically alive only in name. There’s no official indication that GM plans to bring it back, but the brand’s DNA can still be felt in GM’s performance-oriented vehicles.

For now, Pontiac lives on in the memories of drivers who remember its roar—and in the files of General Motors, where the trademark quietly waits, owned but not forgotten.