Who's richer, Justin or Hailey?

Hailey Bieber Now Wealthier Than Justin After Rhode Sells for $1 Billion

Move over, pop royalty—Hailey Bieber just stepped into the spotlight with a major financial win. In what’s being called one of the beauty industry’s biggest deals of the year, Hailey reportedly sold her skincare brand Rhode to E.L.F. Beauty for a staggering $1 billion. The sale not only cements her status as a serious entrepreneur but also marks a significant shift in the couple’s financial dynamic: Hailey is now officially wealthier than her pop-star husband, Justin Bieber.

Justin, whose net worth once soared from music sales, tours, and a widely publicized catalog sale, reportedly lost around $300 million in that deal. While still undeniably wealthy, the numbers now tell a new story. Hailey’s savvy move with Rhode—launched in 2022 with a focus on “skinimalism” and accessible, clean ingredients—has paid off in a big way. The brand quickly gained traction for its minimalist aesthetic and inclusive messaging, resonating with a generation that values authenticity over flash.

Justin’s career has always been in the public eye, from teen stardom to global tours. But Hailey’s low-key climb into business success shows a different kind of influence—one built on branding, timing, and understanding modern consumers. She didn’t just ride the wave of celebrity; she created her own.

This isn’t just a celebrity money story—it’s a sign of the times. As the lines between fame and entrepreneurship blur, Hailey Bieber proves that savvy branding and genuine connection can outpace even the biggest music catalog. And for now, at least, she’s the richer half—both financially and in terms of quiet, calculated influence.