Do the SAS have a motto?

The Story Behind "Who Dares Wins"

Few military phrases carry as much prestige and international recognition as "Who Dares Wins". This iconic motto belongs to the British Special Air Service (SAS), widely regarded as one of the world's premier elite special forces units.

The origin of the phrase dates back to the Second World War. It is attributed directly to Sir David Stirling, the visionary Scottish officer who founded the regiment in North Africa in 1941. Stirling envisioned a small, highly trained unit capable of stealthy insertion behind enemy lines to sabotage hostile airfields and supply chains. To succeed in such high-risk operations, bold thinking was non-negotiable. The motto perfectly summarized this founding philosophy: taking audacious, calculated risks is often the key to extraordinary success.

Today, "Who Dares Wins" remains emblazoned on the SAS regiment badge alongside its famous winged dagger, serving as a timeless reminder that courage and determination overcome the greatest odds.