Does Kendall Jenner own 818 Tequila?

Kendall Jenner and the Story Behind 818 Tequila

Yes, Kendall Jenner is not only a household name in the world of fashion and pop culture—she’s also making waves in the spirits industry. The model and television personality is the founder of 818 Tequila, a brand that blends her personal heritage with a passion for quality craftsmanship.

Launched in 2021, 818 Tequila is more than just a celebrity endorsement; it’s a project Jenner has deeply championed from the start. Named after her area code growing up in Los Angeles (818), the brand is a tribute to her roots and family legacy—her mother, Kris Jenner, is of Mexican descent, which gives the venture a personal touch.

Produced in the highlands of Jalisco, Mexico—the heartland of premium tequila—818 is crafted at a family-run distillery using traditional methods passed down through generations. The agave is harvested at peak maturity, and the entire process, from cooking to distillation, prioritizes authenticity and smoothness. The result? An award-winning sipping tequila praised for its clean, balanced profile.

What sets 818 apart is Jenner’s hands-on approach. She’s been involved in every step, from formulation to branding, aiming to create a product that reflects her values: authenticity, sustainability, and elegance. The bottles are made with recycled glass, and the brand emphasizes transparency in sourcing.

While 818 Tequila has certainly benefited from Jenner’s star power, its success goes beyond fame. It’s a testament to how celebrity ventures can evolve into respected brands when backed by genuine passion and quality. Whether you're sipping it neat or in a cocktail, 818 offers a taste that’s both refined and personal—a true reflection of its founder.