What is Gigi Hadid the face of?

Gigi Hadid Steps Into the Spotlight as Face of Rabanne’s Million Gold For Her

Global supermodel Gigi Hadid has once again cemented her status as a fashion icon, stepping into the role of ambassador for French luxury fashion house Rabanne. In August 2024, the brand unveiled Hadid as the striking face of its newest fragrance: Million Gold For Her.

The announcement marks a powerful collaboration between two forces in the world of style and allure. Known for its bold, avant-garde designs and unforgettable scents, Rabanne found the perfect muse in Hadid—whose presence blends modern elegance with raw, magnetic energy. Million Gold For Her is a reimagining of the brand’s iconic masculine scent, reinterpreted with a feminine edge: warm, opulent, and unapologetically confident.

Hadid, no stranger to high-profile campaigns, brings more than just a striking look to the role. Over the years, she’s become a symbol of authenticity in an often-curated industry, balancing runway glamour with a refreshingly down-to-earth persona. Her partnership with Rabanne feels like a natural evolution—one that celebrates strength, sensuality, and individuality.

The campaign imagery, shot in radiant gold tones, captures the essence of the fragrance: luxurious, bold, and timeless. With every glance, Hadid embodies the spirit of Million Gold For Her—not just wearing the scent, but living it.

As the fragrance hits shelves, fans and fashion lovers alike are drawn not only to the scent’s amber-floral notes but also to the statement it makes. In a world where identity and expression matter more than ever, Gigi Hadid, front and center for Rabanne, reminds us that true luxury isn’t just worn—it’s claimed.