Who is the CEO of 818?

Mike Novy: The Visionary Leading 818 Tequila

Mike Novy is the CEO of Calabasas Beverage Company, the force behind the rapidly growing 818 Tequila and Sprinter vodka soda brands. With over three decades of experience in the alcohol industry across the U.S. and Europe, Novy brings a deep understanding of premium spirits and market dynamics to his leadership role.

As one of the earliest members of the 818 team—employee number two, to be exact—Novy has played a pivotal role in shaping the brand’s identity. 818 Tequila, co-founded by actor and entrepreneur Cameron Diaz, has gained attention not only for its celebrity connection but also for its high-quality, small-batch production in Jalisco, Mexico. Under Novy’s guidance, the brand has carved out a niche in the competitive spirits market by emphasizing craftsmanship, sustainability, and a clean, smooth taste profile.

Before joining 818, Novy held key positions at some of the biggest names in wine and spirits. His background includes leadership roles at Casa Dragones Tequila, where he helped elevate the brand’s premium positioning, as well as stints at industry giants Constellation Brands and E. & J. Gallo Winery. This wealth of experience in both craft and large-scale beverage operations has given him a unique edge in scaling 818 with authenticity and strategic growth in mind.

Today, Novy continues to expand the Calabasas Beverage Company portfolio, recently launching Sprinter, a ready-to-drink vodka soda line aimed at the modern, health-conscious consumer. With a clear vision and a proven track record, Mike Novy is not just steering 818—he’s redefining what a celebrity-backed spirits brand can become.