¿4,1 estrellas es una buena puntuación?

What Is a Good Star Rating for an E-commerce Store?

When customers shop online, star ratings act as a quick trust signal. Research shows that the ideal sweet spot for an e-commerce store is between 4.2 and 4.5 stars. This range drives the most purchases because it builds strong credibility while looking organic and authentic.

Surprisingly, a perfect 5.0 rating can sometimes have the opposite effect, making shoppers suspicious that negative reviews have been hidden or filtered. Because the average Google business review rating sits around 4.11 stars, pushing your store's rating above 4.2 gives you a competitive edge and puts you comfortably ahead of the average.